Guihua Lin, Wenxuan Xu, Yuwei Li, Xide Zhu. Return Policy Selection Analysis for Brands Considering MCN Click Farming and Customer Disappointment Aversion. JTAER, 17(4):1543-1563, 2022. [doi]
@article{LinXLZ22-1,
title = {Return Policy Selection Analysis for Brands Considering MCN Click Farming and Customer Disappointment Aversion},
author = {Guihua Lin and Wenxuan Xu and Yuwei Li and Xide Zhu},
year = {2022},
doi = {10.3390/jtaer17040078},
url = {https://doi.org/10.3390/jtaer17040078},
researchr = {https://researchr.org/publication/LinXLZ22-1},
cites = {0},
citedby = {0},
journal = {JTAER},
volume = {17},
number = {4},
pages = {1543-1563},
}