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Extracting and evaluating conversational patterns in social media: A socio-semantic analysis of customers' reactions to the launch of new products using Twitter streams

Carlo Lipizzi, Luca Iandoli, José Emmanuel Ramirez-Marquez. Extracting and evaluating conversational patterns in social media: A socio-semantic analysis of customers' reactions to the launch of new products using Twitter streams. Int J. Information Management, 35(4):490-503, 2015. [doi]

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