Detecting Link and Landing Page Misalignment in Marketing Emails

Nedim Lipka, Tak Yeon Lee, Eunyee Koh. Detecting Link and Landing Page Misalignment in Marketing Emails. In Mourad Elloumi, Michael Granitzer, Abdelkader Hameurlain, Christin Seifert, Benno Stein, A Min Tjoa, Roland R. Wagner, editors, Database and Expert Systems Applications - DEXA 2018 International Workshops, BDMICS, BIOKDD, and TIR, Regensburg, Germany, September 3-6, 2018, Proceedings. Volume 903 of Communications in Computer and Information Science, pages 254-264, Springer, 2018. [doi]

Abstract

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