Innovating Beyond the Fuzzy Front End: How to Use Reward-Based Crowdfunding to Co-create with Customers

Nikolaus Lipusch, Dominik Dellermann, Sarah Oeste-Reiß, Philipp Ebel. Innovating Beyond the Fuzzy Front End: How to Use Reward-Based Crowdfunding to Co-create with Customers. In 51st Hawaii International Conference on System Sciences, HICSS 2018, Hilton Waikoloa Village, Hawaii, USA, January 3-6, 2018. pages 1-10, AIS Electronic Library (AISeL), 2018. [doi]

Abstract

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