The Use of Users' Personal Data to Improve Online Retail Services: An Analysis from a Systematic Literature Review

Danilo Lira, Gabriel Mac'Hamilton, Gabriel Stadtler, Myllena Almeida, Simone C. dos Santos, Jéssyka Vilela. The Use of Users' Personal Data to Improve Online Retail Services: An Analysis from a Systematic Literature Review. In Mônica Ximenes Carneiro da Cunha, Marcílio F. de Souza Júnior, Johnny Cardoso Marques, Tadeu Moreira de Classe, Rafael D. Araújo, editors, Proceedings of the XIX Brazilian Symposium on Information Systems, SBSI 2023, Maceió, Brazil, 29 May 2023- 1 June 2023. pages 78-85, ACM, 2023. [doi]

Abstract

Abstract is missing.