Yuzhen Liu. A Study on the Impact of Short-Video Product Placement Advertising on Viewers Ad Adoption Intention: A Perspective of ELM and Social Learning Theory. In The 20th Wuhan International Conference on E-Business, WHICEB 2021, Wuhan, China, 28-30 May 2021. pages 35, Association for Information Systems, 2021. [doi]
@inproceedings{Liu21-159,
title = {A Study on the Impact of Short-Video Product Placement Advertising on Viewers Ad Adoption Intention: A Perspective of ELM and Social Learning Theory},
author = {Yuzhen Liu},
year = {2021},
url = {https://aisel.aisnet.org/whiceb2021/35},
researchr = {https://researchr.org/publication/Liu21-159},
cites = {0},
citedby = {0},
pages = {35},
booktitle = {The 20th Wuhan International Conference on E-Business, WHICEB 2021, Wuhan, China, 28-30 May 2021},
publisher = {Association for Information Systems},
}