Yuzhen Liu. A Study on the Impact of Short-Video Product Placement Advertising on Viewers Ad Adoption Intention: A Perspective of ELM and Social Learning Theory. In The 20th Wuhan International Conference on E-Business, WHICEB 2021, Wuhan, China, 28-30 May 2021. pages 35, Association for Information Systems, 2021. [doi]
Abstract is missing.