A Study of the Effects of Social Factors and Innovation Characteristics on Search Effort and Uncertainty in Mobile App Adoption

Fengkun Liu, Alan A. Brandyberry, Greta Polites, Mary Hogue, Tuo Wang. A Study of the Effects of Social Factors and Innovation Characteristics on Search Effort and Uncertainty in Mobile App Adoption. In Tung X. Bui, Ralph H. Sprague Jr., editors, 49th Hawaii International Conference on System Sciences, HICSS 2016, Koloa, HI, USA, January 5-8, 2016. pages 3812-3821, IEEE, 2016. [doi]

Abstract

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