Yunchuan Liu, Tony Haitao Cui. The Length of Product Line in Distribution Channels. Marketing Science, 29(3):474-482, 2010. [doi]
@article{LiuC10-14,
title = {The Length of Product Line in Distribution Channels},
author = {Yunchuan Liu and Tony Haitao Cui},
year = {2010},
doi = {10.1287/mksc.1090.0533},
url = {http://dx.doi.org/10.1287/mksc.1090.0533},
tags = {product line},
researchr = {https://researchr.org/publication/LiuC10-14},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {29},
number = {3},
pages = {474-482},
}