How Service Design Thinking Supports Internal Brand Building Within Organization: A Case Study of Co-design Experiments with Medical Business Domain

Tong Liu, Jun Cai. How Service Design Thinking Supports Internal Brand Building Within Organization: A Case Study of Co-design Experiments with Medical Business Domain. In Constantine Stephanidis, Margherita Antona, Stavroula Ntoa, Gavriel Salvendy, editors, HCI International 2022 - Late Breaking Posters - 24th International Conference on Human-Computer Interaction, HCII 2022, Virtual Event, June 26 - July 1, 2022, Proceedings, Part I. Volume 1654 of Communications in Computer and Information Science, pages 444-449, Springer, 2022. [doi]

Abstract

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