European Luxury Fashion Brand Websites for the Chinese Market. An Explorative Study on Localization

Joanna Liu, Lorenzo Cantoni. European Luxury Fashion Brand Websites for the Chinese Market. An Explorative Study on Localization. In Aaron Marcus, Elizabeth Rosenzweig, Marcelo M. Soares, editors, Design, User Experience, and Usability - 13th International Conference, DUXU 2024, Held as Part of the 26th HCI International Conference, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part I. Volume 14712 of Lecture Notes in Computer Science, pages 107-120, Springer, 2024. [doi]

Abstract

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