Balancing Revenue and Privacy with Signaling Schemes in Online Ad Auctions

Hongtao Liu, Luxi Chen, Yiming Ding, Changcheng Li, Han Li, Peng Jiang, Weiran Shen. Balancing Revenue and Privacy with Signaling Schemes in Online Ad Auctions. In Wolfgang Nejdl, Sören Auer, Meeyoung Cha, Marie-Francine Moens, Marc Najork, editors, Proceedings of the Eighteenth ACM International Conference on Web Search and Data Mining, WSDM 2025, Hannover, Germany, March 10-14, 2025. pages 512-520, ACM, 2025. [doi]

Abstract

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