E-Loyalty Building in Competitive E-Service Market of SNS: Resources, Habit, Satisfaction and Switching Costs

Yong Liu, Shengli Deng, Feng Hu. E-Loyalty Building in Competitive E-Service Market of SNS: Resources, Habit, Satisfaction and Switching Costs. In Hongxiu Li, Matti Mäntymäki, Xianfeng Zhang, editors, Digital Services and Information Intelligence - 13th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2014, Sanya, China, November 28-30, 2014. Proceedings. Volume 445 of IFIP Advances in Information and Communication Technology, pages 79-90, Springer, 2014. [doi]

Abstract

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