The power of talk: Exploring the effects of streamers' linguistic styles on sales performance in B2B livestreaming commerce

Lu Liu, Jiaming Fang, Liang Yang, Lintong Han, Md Altab Hossin, Chao Wen. The power of talk: Exploring the effects of streamers' linguistic styles on sales performance in B2B livestreaming commerce. Inf. Process. Manage., 60(3):103259, May 2023. [doi]

Abstract

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