The Primacy of "What" over "How Much": How Type and Quantity Shape Healthiness Perceptions of Food Portions - researchr publication authors

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Peggy J. Liu, Kelly L. Haws, Karen Scherr, Joseph P. Redden, James R. Bettman, Gavan J. Fitzsimons. The Primacy of "What" over "How Much": How Type and Quantity Shape Healthiness Perceptions of Food Portions. Management Science, 65(7):3353-3381, 2019. [doi]

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