Peggy J. Liu, Kelly L. Haws, Karen Scherr, Joseph P. Redden, James R. Bettman, Gavan J. Fitzsimons. The Primacy of "What" over "How Much": How Type and Quantity Shape Healthiness Perceptions of Food Portions. Management Science, 65(7):3353-3381, 2019. [doi]
@article{LiuHSRBF19,
title = {The Primacy of "What" over "How Much": How Type and Quantity Shape Healthiness Perceptions of Food Portions},
author = {Peggy J. Liu and Kelly L. Haws and Karen Scherr and Joseph P. Redden and James R. Bettman and Gavan J. Fitzsimons},
year = {2019},
doi = {10.1287/mnsc.2018.3098},
url = {https://doi.org/10.1287/mnsc.2018.3098},
researchr = {https://researchr.org/publication/LiuHSRBF19},
cites = {0},
citedby = {0},
journal = {Management Science},
volume = {65},
number = {7},
pages = {3353-3381},
}