Identifying effective influencers based on trust for electronic word-of-mouth marketing: A domain-aware approach

Shixi Liu, Cuiqing Jiang, Zhangxi Lin, Yong Ding, Rui Duan, Zhicai Xu. Identifying effective influencers based on trust for electronic word-of-mouth marketing: A domain-aware approach. Inf. Sci., 306:34-52, 2015. [doi]

Abstract

Abstract is missing.