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Unleashing the Power of Visual Storytelling: Leveraging Cover Photo Narrativity to Attract Backers in Online Crowdfunding Platforms

Xiaochen Liu, Yu Jin, Ziru Li, Yulin Fang, Qiang Ye 0004. Unleashing the Power of Visual Storytelling: Leveraging Cover Photo Narrativity to Attract Backers in Online Crowdfunding Platforms. In Tung X. Bui, editor, 57th Hawaii International Conference on System Sciences, HICSS 2024, Hilton Hawaiian Village Waikiki Beach Resort, Hawaii, USA, January 3-6, 2024. pages 4066-4075, ScholarSpace, 2024. [doi]

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