Flexible and Committed Advertising Contracts in Electronic Retailing

Dengpan Liu, Subodha Kumar, Vijay S. Mookerjee. Flexible and Committed Advertising Contracts in Electronic Retailing. Information Systems Research, 31(2):323-339, 2020. [doi]

Authors

Dengpan Liu

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Subodha Kumar

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Vijay S. Mookerjee

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