Dengpan Liu, Subodha Kumar, Vijay S. Mookerjee. Flexible and Committed Advertising Contracts in Electronic Retailing. Information Systems Research, 31(2):323-339, 2020. [doi]
@article{LiuKM20-0,
title = {Flexible and Committed Advertising Contracts in Electronic Retailing},
author = {Dengpan Liu and Subodha Kumar and Vijay S. Mookerjee},
year = {2020},
doi = {10.1287/isre.2019.0886},
url = {https://doi.org/10.1287/isre.2019.0886},
researchr = {https://researchr.org/publication/LiuKM20-0},
cites = {0},
citedby = {0},
journal = {Information Systems Research},
volume = {31},
number = {2},
pages = {323-339},
}