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Research on the Influence of Short Video Marketing Strategies on Its Communication Effect-An Empirical Analysis Based on Hangzhou Asian Games Brand Weibo Short Video

Xuan Liu, Luyi Liang. Research on the Influence of Short Video Marketing Strategies on Its Communication Effect-An Empirical Analysis Based on Hangzhou Asian Games Brand Weibo Short Video. In 2024 International Conference on Cloud Computing and Big Data, ICCBD 2024, Dali, China, July 26-28, 2024. pages 278-283, ACM, 2024. [doi]

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