A blockchain-based privacy-preserving advertising attribution architecture: Requirements, design, and a prototype implementation

Yang Liu 0039, Liangjie Lin, Lin Jiang, Weizhe Zhang, Xuan Wang, Mehdi Gheisari, Tao Gong, Chao Gao, Hamid Esmaeili-Najafabadi. A blockchain-based privacy-preserving advertising attribution architecture: Requirements, design, and a prototype implementation. Software: Practice and Experience, 53(8):1700-1721, August 2023. [doi]

Abstract

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