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Disentangling utilitarian and hedonic consumption behavior in online shopping: An expectation disconfirmation perspective

Fei Liu 0028, Eric T. K. Lim, Hongxiu Li, Chee-Wee Tan, Dianne Cyr. Disentangling utilitarian and hedonic consumption behavior in online shopping: An expectation disconfirmation perspective. Information & Management, 57(3):103199, 2020. [doi]

Authors

Fei Liu 0028

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Eric T. K. Lim

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Hongxiu Li

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Chee-Wee Tan

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Dianne Cyr

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