Disentangling utilitarian and hedonic consumption behavior in online shopping: An expectation disconfirmation perspective

Fei Liu 0028, Eric T. K. Lim, Hongxiu Li, Chee-Wee Tan, Dianne Cyr. Disentangling utilitarian and hedonic consumption behavior in online shopping: An expectation disconfirmation perspective. Information & Management, 57(3):103199, 2020. [doi]

Abstract

Abstract is missing.