Yong Liu, Hongxiu Li, Xiaoyu Xu, Vassilis Kostakos, Jukka Heikkilä. Modeling consumer switching behavior in social network games by exploring consumer cognitive dissonance and change experience. Industrial Management and Data Systems, 116(4):801-820, 2016. [doi]
@article{LiuLXKH16,
title = {Modeling consumer switching behavior in social network games by exploring consumer cognitive dissonance and change experience},
author = {Yong Liu and Hongxiu Li and Xiaoyu Xu and Vassilis Kostakos and Jukka Heikkilä},
year = {2016},
doi = {10.1108/IMDS-05-2015-0170},
url = {http://dx.doi.org/10.1108/IMDS-05-2015-0170},
researchr = {https://researchr.org/publication/LiuLXKH16},
cites = {0},
citedby = {0},
journal = {Industrial Management and Data Systems},
volume = {116},
number = {4},
pages = {801-820},
}