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Influence on Brand Equity from Brand Identification Within the Environment of Social Media - The Mediating Effect of User-Generated Content

Yanni Liu, Lingyu Lin, Lei Zhang. Influence on Brand Equity from Brand Identification Within the Environment of Social Media - The Mediating Effect of User-Generated Content. In Chun-Hsien Chen, Amy J. C. Trappey, Margherita Peruzzini, Josip Stjepandic, Nel Wognum, editors, Transdisciplinary Engineering: A Paradigm Shift - Proceedings of the 24th ISPE Inc. International Conference on Transdisciplinary Engineering, TE 2017, Singapore, July 10-14, 2017. Volume 5 of Advances in Transdisciplinary Engineering, pages 538-546, IOS Press, 2017. [doi]

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Yanni Liu

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Lingyu Lin

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Lei Zhang

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