Yanni Liu, Lingyu Lin, Lei Zhang. Influence on Brand Equity from Brand Identification Within the Environment of Social Media - The Mediating Effect of User-Generated Content. In Chun-Hsien Chen, Amy J. C. Trappey, Margherita Peruzzini, Josip Stjepandic, Nel Wognum, editors, Transdisciplinary Engineering: A Paradigm Shift - Proceedings of the 24th ISPE Inc. International Conference on Transdisciplinary Engineering, TE 2017, Singapore, July 10-14, 2017. Volume 5 of Advances in Transdisciplinary Engineering, pages 538-546, IOS Press, 2017. [doi]
@inproceedings{LiuLZ17-17, title = {Influence on Brand Equity from Brand Identification Within the Environment of Social Media - The Mediating Effect of User-Generated Content}, author = {Yanni Liu and Lingyu Lin and Lei Zhang}, year = {2017}, doi = {10.3233/978-1-61499-779-5-538}, url = {https://doi.org/10.3233/978-1-61499-779-5-538}, researchr = {https://researchr.org/publication/LiuLZ17-17}, cites = {0}, citedby = {0}, pages = {538-546}, booktitle = {Transdisciplinary Engineering: A Paradigm Shift - Proceedings of the 24th ISPE Inc. International Conference on Transdisciplinary Engineering, TE 2017, Singapore, July 10-14, 2017}, editor = {Chun-Hsien Chen and Amy J. C. Trappey and Margherita Peruzzini and Josip Stjepandic and Nel Wognum}, volume = {5}, series = {Advances in Transdisciplinary Engineering}, publisher = {IOS Press}, isbn = {978-1-61499-779-5}, }