Xinyan Liu, Xiaowen Liu, Jingqi Zou. Compare with Vices or Virtues? The Effect of Comparison Object Type on Consumer Purchase Intention to Low-Calorie Products. In The 21st Wuhan International Conference on E-Business, WHICEB 2022, Wuhan, China, 27-29 May 2022. pages 67, Association for Information Systems, 2022. [doi]
Abstract is missing.