How Do Sponsored Search Results Affect User Behavior in Web Search?

Zeyang Liu, Yiqun Liu, Min Zhang, Shaoping Ma. How Do Sponsored Search Results Affect User Behavior in Web Search?. In Azizah Jaafar, Nazlena Mohamad Ali, Shahrul Azman Mohd. Noah, Alan F. Smeaton, Peter Bruza, Zainab Abu Bakar, Nursuriati Jamil, Tengku Mohd Tengku Sembok, editors, Information Retrieval Technology - 10th Asia Information Retrieval Societies Conference, AIRS 2014, Kuching, Malaysia, December 3-5, 2014. Proceedings. Volume 8870 of Lecture Notes in Computer Science, pages 73-85, Springer, 2014. [doi]

@inproceedings{LiuLZM14,
  title = {How Do Sponsored Search Results Affect User Behavior in Web Search?},
  author = {Zeyang Liu and Yiqun Liu and Min Zhang and Shaoping Ma},
  year = {2014},
  doi = {10.1007/978-3-319-12844-3_7},
  url = {http://dx.doi.org/10.1007/978-3-319-12844-3_7},
  researchr = {https://researchr.org/publication/LiuLZM14},
  cites = {0},
  citedby = {0},
  pages = {73-85},
  booktitle = {Information Retrieval Technology - 10th Asia Information Retrieval Societies Conference, AIRS 2014, Kuching, Malaysia, December 3-5, 2014. Proceedings},
  editor = {Azizah Jaafar and Nazlena Mohamad Ali and Shahrul Azman Mohd. Noah and Alan F. Smeaton and Peter Bruza and Zainab Abu Bakar and Nursuriati Jamil and Tengku Mohd Tengku Sembok},
  volume = {8870},
  series = {Lecture Notes in Computer Science},
  publisher = {Springer},
  isbn = {978-3-319-12843-6},
}