Zeyang Liu, Yiqun Liu, Min Zhang, Shaoping Ma. How Do Sponsored Search Results Affect User Behavior in Web Search?. In Azizah Jaafar, Nazlena Mohamad Ali, Shahrul Azman Mohd. Noah, Alan F. Smeaton, Peter Bruza, Zainab Abu Bakar, Nursuriati Jamil, Tengku Mohd Tengku Sembok, editors, Information Retrieval Technology - 10th Asia Information Retrieval Societies Conference, AIRS 2014, Kuching, Malaysia, December 3-5, 2014. Proceedings. Volume 8870 of Lecture Notes in Computer Science, pages 73-85, Springer, 2014. [doi]
Abstract is missing.