Effects of Accrual Rates in Cooperative Advertising Programs for Channel Members with Risk Preferences - researchr publication authors

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Bin Liu, Dong Liang, Feimin Zhong, Jinxing Xie. Effects of Accrual Rates in Cooperative Advertising Programs for Channel Members with Risk Preferences. APJOR, 40(6), December 2023. [doi]

This author has not been identified. Look up 'Bin Liu' in GoogleThis author has not been identified. Look up 'Dong Liang' in GoogleThis author has not been identified. Look up 'Feimin Zhong' in GoogleThis author has not been identified. Look up 'Jinxing Xie' in Google

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