Bin Liu, Dong Liang, Feimin Zhong, Jinxing Xie. Effects of Accrual Rates in Cooperative Advertising Programs for Channel Members with Risk Preferences. APJOR, 40(6), December 2023. [doi]
@article{LiuLZX23, title = {Effects of Accrual Rates in Cooperative Advertising Programs for Channel Members with Risk Preferences}, author = {Bin Liu and Dong Liang and Feimin Zhong and Jinxing Xie}, year = {2023}, month = {December}, doi = {10.1142/S0217595922500385}, url = {https://doi.org/10.1142/S0217595922500385}, researchr = {https://researchr.org/publication/LiuLZX23}, cites = {0}, citedby = {0}, journal = {APJOR}, volume = {40}, number = {6}, }