Lei Liu, Lin Ma. On the Qualitative Research Approach and Application of the "VTIO" Model Based on Cultural Differences - A Case Study of Changan Ford Mazda Automobile Co., Ltd. In Pei-Luen Patrick Rau, editor, Cross-Cultural Design Applications in Mobile Interaction, Education, Health, Transport and Cultural Heritage - 7th International Conference, CCD 2015, Held as Part of HCI International 2015, Los Angeles, CA, USA, August 2-7, 2015, Proceedings, Part II. Volume 9181 of Lecture Notes in Computer Science, pages 140-149, Springer, 2015. [doi]
@inproceedings{LiuM15-2, title = {On the Qualitative Research Approach and Application of the "VTIO" Model Based on Cultural Differences - A Case Study of Changan Ford Mazda Automobile Co., Ltd}, author = {Lei Liu and Lin Ma}, year = {2015}, doi = {10.1007/978-3-319-20934-0_14}, url = {http://dx.doi.org/10.1007/978-3-319-20934-0_14}, researchr = {https://researchr.org/publication/LiuM15-2}, cites = {0}, citedby = {0}, pages = {140-149}, booktitle = {Cross-Cultural Design Applications in Mobile Interaction, Education, Health, Transport and Cultural Heritage - 7th International Conference, CCD 2015, Held as Part of HCI International 2015, Los Angeles, CA, USA, August 2-7, 2015, Proceedings, Part II}, editor = {Pei-Luen Patrick Rau}, volume = {9181}, series = {Lecture Notes in Computer Science}, publisher = {Springer}, isbn = {978-3-319-20933-3}, }