Relationship building through reputation and tribalism on companies' Facebook pages: A uses and gratifications approach

Jiangmeng Liu, Michael North, Cong Li. Relationship building through reputation and tribalism on companies' Facebook pages: A uses and gratifications approach. Internet Research, 27(5):1149-1169, 2017. [doi]

Authors

Jiangmeng Liu

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Michael North

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Cong Li

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