Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation

Ying Liu, Sudha Ram, Robert F. Lusch, Michael Brusco. Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation. Marketing Science, 29(5):880-894, 2010. [doi]

Authors

Ying Liu

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Sudha Ram

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Robert F. Lusch

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Michael Brusco

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