Marketing in Metaverse: Sales-Avatar Visual Features on Customer Trust

Yuxin Liu, Keng Leng Siau. Marketing in Metaverse: Sales-Avatar Visual Features on Customer Trust. In Patrick Chau, Jack Jing, Mikko T. Siponen, Andrew Burton-Jones, Chuan-Hoo Tan, Bo Sophia Xiao, editors, 27th Pacific Asia Conference on Information Systems, PACIS 2023, Nanchang, China, July 9-12, 2023. pages 174, 2023. [doi]

Abstract

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