Qing Liu, Yihui (Elina) Tang. Construction of Heterogeneous Conjoint Choice Designs: A New Approach. Marketing Science, 34(3):346-366, 2015. [doi]
@article{LiuT15-8,
title = {Construction of Heterogeneous Conjoint Choice Designs: A New Approach},
author = {Qing Liu and Yihui (Elina) Tang},
year = {2015},
doi = {10.1287/mksc.2014.0897},
url = {http://dx.doi.org/10.1287/mksc.2014.0897},
researchr = {https://researchr.org/publication/LiuT15-8},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {34},
number = {3},
pages = {346-366},
}