Jia Liu, Olivier Toubia. A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries. Marketing Science, 37(6):930-952, 2018. [doi]
@article{LiuT18-16,
title = {A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries},
author = {Jia Liu and Olivier Toubia},
year = {2018},
doi = {10.1287/mksc.2018.1112},
url = {https://doi.org/10.1287/mksc.2018.1112},
researchr = {https://researchr.org/publication/LiuT18-16},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {37},
number = {6},
pages = {930-952},
}