Pricing Strategy of Dual-channel Retailers under Offline Channel Promotion Effort

Hao Liu, Zhiping Wang. Pricing Strategy of Dual-channel Retailers under Offline Channel Promotion Effort. In Proceedings of the 9th International Conference on Information Management and Engineering, Barcelona, Spain, October 09 - 11, 2017. pages 162-166, ACM, 2017. [doi]

Abstract

Abstract is missing.