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Generating creative ideas for new product development in frugal innovation: a hybrid technique of TRIZ contradiction matrix and morphological analysis

Zhenfeng Liu, Jinfeng Wang, Lijie Feng. Generating creative ideas for new product development in frugal innovation: a hybrid technique of TRIZ contradiction matrix and morphological analysis. Int. J. Web Eng. Technol., 14(3):280-311, 2019. [doi]

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