To Buy or Not to Buy? Understanding the Role of Personality Traits in Predicting Consumer Behaviors - researchr publication authors

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Zhe Liu, Yi Wang, Jalal Mahmud, Rama Akkiraju, Jerald Schoudt, Anbang Xu, Bryan Donovan. To Buy or Not to Buy? Understanding the Role of Personality Traits in Predicting Consumer Behaviors. In Emma S. Spiro, Yong-Yeol Ahn, editors, Social Informatics - 8th International Conference, SocInfo 2016, Bellevue, WA, USA, November 11-14, 2016, Proceedings, Part II. Volume 10047 of Lecture Notes in Computer Science, pages 337-346, 2016. [doi]

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