Interactive effects of advising strength and brand familiarity on users' trust and distrust in online recommendation agents

Tao Liu, Weiquan Wang, Jingjun (David) Xu, Donghong Ding, Honglin Deng. Interactive effects of advising strength and brand familiarity on users' trust and distrust in online recommendation agents. IT & People, 34(7):1920-1948, 2021. [doi]

@article{LiuWXDD21,
  title = {Interactive effects of advising strength and brand familiarity on users' trust and distrust in online recommendation agents},
  author = {Tao Liu and Weiquan Wang and Jingjun (David) Xu and Donghong Ding and Honglin Deng},
  year = {2021},
  doi = {10.1108/ITP-08-2019-0448},
  url = {https://doi.org/10.1108/ITP-08-2019-0448},
  researchr = {https://researchr.org/publication/LiuWXDD21},
  cites = {0},
  citedby = {0},
  journal = {IT & People},
  volume = {34},
  number = {7},
  pages = {1920-1948},
}