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Interactive effects of advising strength and brand familiarity on users' trust and distrust in online recommendation agents

Tao Liu, Weiquan Wang, Jingjun (David) Xu, Donghong Ding, Honglin Deng. Interactive effects of advising strength and brand familiarity on users' trust and distrust in online recommendation agents. IT & People, 34(7):1920-1948, 2021. [doi]

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