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The Effect of Different Internet Slang Styles on Brand Personality and Ad Persuasion

Shixiong Liu, Yao Wang, Shubin Yu. The Effect of Different Internet Slang Styles on Brand Personality and Ad Persuasion. In Chun-Hsien Chen, Amy J. C. Trappey, Margherita Peruzzini, Josip Stjepandic, Nel Wognum, editors, Transdisciplinary Engineering: A Paradigm Shift - Proceedings of the 24th ISPE Inc. International Conference on Transdisciplinary Engineering, TE 2017, Singapore, July 10-14, 2017. Volume 5 of Advances in Transdisciplinary Engineering, pages 197-204, IOS Press, 2017. [doi]

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Shixiong Liu

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Yao Wang

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Shubin Yu

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