Shixiong Liu, Yao Wang, Shubin Yu. The Effect of Different Internet Slang Styles on Brand Personality and Ad Persuasion. In Chun-Hsien Chen, Amy J. C. Trappey, Margherita Peruzzini, Josip Stjepandic, Nel Wognum, editors, Transdisciplinary Engineering: A Paradigm Shift - Proceedings of the 24th ISPE Inc. International Conference on Transdisciplinary Engineering, TE 2017, Singapore, July 10-14, 2017. Volume 5 of Advances in Transdisciplinary Engineering, pages 197-204, IOS Press, 2017. [doi]
Abstract is missing.