Zhe Liu, Anbang Xu, Yi Wang, Jerald Schoudt, Jalal Mahmud, Rama Akkiraju. Does Personality Matter?: A Study of Personality and Situational Effects on Consumer Behavior. In Peter Dolog, Peter Vojtás, Francesco Bonchi, Denis Helic, editors, Proceedings of the 28th ACM Conference on Hypertext and Social Media, HT 2017, Prague, Czech Republic, July 4-7, 2017. pages 185-193, ACM, 2017. [doi]
Abstract is missing.