Strategies for Restoring Brand-Customer Relationships Following Trust Violations in Live-Streaming Commerce

Lu-Yao Liu 0002, Yue Yu, Yi-Jie Fang. Strategies for Restoring Brand-Customer Relationships Following Trust Violations in Live-Streaming Commerce. In Proceedings of the 2024 8th International Conference on Software and e-Business, ICSeB 2024, Osaka, Japan, December 6-8, 2024. pages 25-30, ACM, 2024. [doi]

Abstract

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