Research on influence of suppliers' ability and reputation on brand building of civil aircraft

Lin-zong Liu, Ming-li Zhang, Ling-yun Guo. Research on influence of suppliers' ability and reputation on brand building of civil aircraft. In Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatics, Qingdao, China, October 8-10, 2014. pages 319-323, IEEE, 2014. [doi]

Abstract

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