Understand the Customer Preference of Different Market Segments from Online Word of Mouth: Evidence from the China Auto Industry

Xudong Liu, Lina Zhou, Jinquan Gong. Understand the Customer Preference of Different Market Segments from Online Word of Mouth: Evidence from the China Auto Industry. In Wanxiang Che, Qilong Han, Hongzhi Wang, Weipeng Jing, Shaoliang Peng, Junyu Lin, Guanglu Sun, Xianhua Song, Hongtao Song, Zeguang Lu, editors, Social Computing - Second International Conference of Young Computer Scientists, Engineers and Educators, ICYCSEE 2016, Harbin, China, August 20-22, 2016, Proceedings, Part I. Volume 623 of Communications in Computer and Information Science, pages 691-702, Springer, 2016. [doi]

Abstract

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