Exploring Consumers' Buying Behavior in a Large Online Promotion Activity: The Role of Psychological Distance and Involvement

Qihua Liu, Xiaoyu Zhang, Shan Huang, Liyi Zhang, Yang Zhao 0008. Exploring Consumers' Buying Behavior in a Large Online Promotion Activity: The Role of Psychological Distance and Involvement. JTAER, 15(1), 2020. [doi]

Abstract

Abstract is missing.